Aurora Overview
Expert Score: 4.4/5
Founded in: 2013
Aurora, established in 2013, has been an active participant in the solar industry, providing services across 1 state. Our evaluation takes a closer look at their offerings, customer experiences, and industry standing, presenting you with an unbiased perspective to aid in your solar journey decision-making.
At a Glance: Aurora’s Offerings
Customer Experience: With an average rating of 4.4, customer feedback highlights both strengths and areas for improvement.Diverse Services: Offers a range of services related to solar solutions including Solar Design Software: Aurora Solar’s software allows you to create accurate 3D models, optimize system performance, generate proposals, and streamline project management. Aurora AI: This feature helps you move fast and scale your sales and design operations with powerful artificial intelligence. Sales Mode: They’ve reimagined Sales Mode to deliver a faster, easier, and more customizable sales experience that helps your teams adapt to ever-changing market conditions and close deals with confidence. In-app Plan Sets, Storage and Stamps: Aurora’s Plan Set Service provides high-quality plan sets with industry-leading, first-time AHJ acceptance rates. Introducing Storage for Self-Consumption: Show homeowners how using the energy stored in their batteries can limit their grid use and deliver serious ROI. Solar Power Production Guarantee: This guarantee ensures that the solar system designed using their software will produce a certain amount of energy over a certain amount of time.
Online Presence and Engagement: Their website attracts 596849 visits monthly, with a negative trend, indicating their market presence and public interest.
Reach and Impact: Their services span across CA, demonstrating their commitment to spreading solar energy solutions to a wide audience.
Certifications and Reputation: The company holds certifications such as NABCEP, and maintains a BBB rating of NOT BBB ACCREDITED, reflecting their industry compliance and service quality.
Whether you’re considering Aurora for their reputable services or weighing your options due to mixed reviews, it’s essential to review detailed evaluations based on comprehensive data. Our analysis, derived from 10 independent sources, aims to equip you with the necessary insights to make an informed decision.
Independent Sources
Aurora Reviews
| Source | Votes | Average Score |
|---|---|---|
| energysage.com | No reviews | No reviews |
| solarreviews.com | No reviews | No reviews |
| yelp.com | No reviews | No reviews |
| bbb.org | No reviews | No reviews |
| consumeraffairs.com | No reviews | No reviews |
| indeed.com | 4 | 5.0 |
| trustpilot.com | No reviews | No reviews |
| angi.com | No reviews | No reviews |
| birdeye.com | No reviews | No reviews |
| Google reviews | 120 | 4.4 |
| Expert Score | 4.4 |
Learn more: What Made Us Choose Sources for Expert Score?
Based on Company Info
Aurora Reviews
| Company Website | aurorasolar.com |
| Year Founded | 2013 |
| Areas Served | CA |
| Services Offered | Solar Design Software: Aurora Solar’s software allows you to create accurate 3D models, optimize system performance, generate proposals, and streamline project management. Aurora AI: This feature helps you move fast and scale your sales and design operations with powerful artificial intelligence. Sales Mode: They’ve reimagined Sales Mode to deliver a faster, easier, and more customizable sales experience that helps your teams adapt to ever-changing market conditions and close deals with confidence. In-app Plan Sets, Storage and Stamps: Aurora’s Plan Set Service provides high-quality plan sets with industry-leading, first-time AHJ acceptance rates. Introducing Storage for Self-Consumption: Show homeowners how using the energy stored in their batteries can limit their grid use and deliver serious ROI. Solar Power Production Guarantee: This guarantee ensures that the solar system designed using their software will produce a certain amount of energy over a certain amount of time. |
| Roofing service | – |
| Panel Options | Monocrystalline Solar Panels: Also known as single-crystal panels, these are made from a single pure silicon crystal that is cut into several wafers. Polycrystalline Solar Panels: These come from different silicon crystals instead of one. The silicon fragments are melted and poured into a square mold. Passivated Emitter and Rear Cell (PERC) Panels: PERC solar panels are an improvement of the traditional monocrystalline cell. This relatively new technology adds a passivation layer in the rear surface of the cell that enhances efficiency. |
| Battery Installations | Selecting a Battery: You can select the desired battery model from the dropdown and enter the quantity. Aurora will then calculate the capacity (kWh), output (kW), and cost of the battery or batteries. Selecting an Inverter: Depending on the battery model you’ve selected, you may need to add an inverter. AC Batteries include an integrated inverter, while DC Batteries require you to select a battery inverter. Operating Modes: Aurora Solar’s software allows you to toggle between different operating modes depending on what is most important to the homeowner. These modes include Backup and Self-Consumption. Aurora’s Battery Storage Tool: This tool allows solar installers to analyze load offset, calculate the projected price of a project, forecast smart battery sizing recommendations based on customer priorities, and present it to the customer in a compelling, easy-to-understand way. |
| Certifications | NABCEP |
| Solar system leases service | yes |
| Expands dealership network | yes |
| BBB Rating | NOT BBB ACCREDITED |
| Warranty | 10-to-30 years |
Aurora Website Visits Trend: negative
Learn more: Website Visits Trend.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 596,849 | 7 | 533 | 0.37 | 61.42% | 33.11% | 0.31% | 4.62% | 0.05% | 0.49% |
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What do Customers Say about the Aurora?
Positive Aspects:
Employees appreciate the best-in-class technology and talented team.
The management is described as great and always encouraging.
The work-life balance, compensation & benefits, and culture are highly rated.
Negative Aspects:
Some employees mention growing pains as the company transitions from a PV design software to a vertically integrated “all-in-one” software.
Positive Aspects:
Utilizes the latest imagery, Lidar data, and AI to create a seamless customer experience.
Empowers users to generate accurate and customizable solar designs.
Quick support available for any issues.
Summarizing:
Do we recommend Aurora services?
Market Leader
With an overall third-party rating of 4+ and positive feedback across more than 10 reviews from different platforms, Aurora is distinguished as a Market Leader. Their solid presence in 1 state underscores a trusted relationship with homeowners in their service regions. If you’re looking for an experienced solar provider known for both quality and reliability, Aurora stands out as a premier choice in the solar installation industry.
Learn more: How We Classify Solar Installers: What Matters Most?
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