With solar accounting for 69% of new electricity-generation capacity, now is an ideal time for installers to seize a larger market share. That said, many do it wrong.
Traditional marketing, such as hiring a team of professionals to handle the full spectrum of work, may not be effective for smaller companies or those new to the industry. At the very least, it takes time and effort to understand your value proposition and promote it effectively.
On the other hand, solar lead generation through brands or agencies does not have such flaws. Experienced companies can expedite your traffic flow like no one else, ensuring that you install and maintain as many solar systems as possible in your target locations.
Read on to discover where to buy solar leads and the difference between buying solar leads directly from brands and outsourcing generation to agencies.
What Are Solar Leads?
Solar leads are individuals who, with the intention of purchasing or exploring solar power systems, share their contact information, such as phone numbers or emails.
Types of solar leads:
Solar leads are also categorized by the type of services they’re seeking. For instance, residential solar leads require panels for their homes, while commercial solar leads want to augment their business properties, such as warehouses or farms.
Lead Generation Brands
Solar lead generation brands are digital companies that sell solar leads directly to solar installers, though they can also sell traffic to affiliate networks. As a solar business, you immediately acquire a specific number of leads that match your target demographics and price.
Profitise: Cutting-Edge Solar Affiliate Network
Profitise, a top solar lead generation network that delivers qualified solar leads through partnerships with seasoned publishers that generate traffic across channels. Whether you want to adjust your lead preferences or bids, the platform’s affiliate manager is always ready to help.
Register as an advertiser to generate qualified solar leads with Profitise.
Energysage: Business Mentor & Lead Generator in One Place
Energysage, America’s largest clean energy marketplace, connects you with thousands of high-intent leads who make informed decisions about going solar.
At Energysage, solar lead generation requires three steps:
- Provide your business details
- Match the customer’s needs
- Connect with the customer to close a sale
Energysage isn’t just a solar lead factory – it’s a close partner that enhances your business through sales training, data reports, exclusive marketing intelligence, and tools to enhance your frameworks.
SaveMyLeads: Choose a Plan & Close Deals
SaveMyLeads provides a consistent stream of online solar leads and tools to follow up on them automatically.
These are the available plans:
SolarReviews: Buy Solar Leads With 3–10% Conversion Rates
By running a valuable solar blog, SolarReviews attracts a large number of visitors, which it then sells to companies like yours. The company increases the likelihood of timely responses to texts, emails, and phone calls by integrating automation for installers.
SolarReviews sells only high-intent leads, providing:
- Contact rate of 75-80%
- Appointment set rate of 30-35%
- Lead-to-installed-contract rate of 3-10%
RGR Marketing: Refined Traffic for Solar Installers
RGR Marketing is an affiliate network that employs comprehensive lead validation through both machine and manual QA. In addition to solar lead generation, the site’s managers help advertisers refine their sales processes, thereby increasing the return on marketing investment.
SolarExclusive: From Google & YouTube Leads to Automatically-Appointed Customers
SolarExclussive served over 2,500 solar companies and reps, and you might be next! The company generates solar leads online through Google and YouTube, using analytical tools to qualify and sell leads to trusted installers.
With its proprietary booking system, SolarExclussive streamlines the lead generation process, eliminating the need for you to set appointments – all that’s left are conversations with warm leads.
DataToLeads: Find Qualified Solar Leads in a Comprehensive Data Hub
DataToLeads is a large data marketplace where you can find and purchase specific solar leads online, including qualified calls. The platform supports data standardization to unify information, data security for robust protection, and ETL (extract, transform, load) processes for simplified data operations.
Additionally, DataToLeads enables seamless integration with other popular tools to streamline your workflow.
LeadGenius: Get the Best Results With AI & Human Efforts
By integrating AI capabilities with human intel, LeadGenius streamlines the process of finding and serving the right leads for your business. The platform provides deep insights into every delivered lead, allowing you to personalize your approach and close customers at higher rates.
Microsoft is one of LeadGenius’s satisfied customers, reporting an accelerated sales pipeline, increased coverage, and an impressive 190x ROI boost.
Belkins: Reach Decision Makers & Grow ROI by 599%
Belkins is a B2B solar lead generation solution that effectively leverages email outreach, cold calling, and LinkedIn. Reports claim that Belkins generates over 30+ monthly appointments for their clients and provides a 599% ROI increase.
Modernize: Contact Solar Callers via Transfers or Inbound Calls
Numbers speak for Modernize: 9+ million leads delivered, 250,000+ projects facilitated, and over $4 billion revenue generated. The secret is in custom lead packages designed to align with specific business goals.
Modernize focuses on callers, offering two service types:
- Live Transfers: Professionals qualify callers and redirect them to you in real-time.
- Inbound Calls: The media team runs campaigns to incentivize callers to reach your agents.
Buy Solar Leads From Agencies
Ninety-one percent of marketers believe that lead generation is their primary goal, and agencies help them attain it. They’re basically outsourced marketers who define your audience, set goals, and develop effective strategies to realize them:
- Content marketing: Producing engaging blogs, white-papers, videos that resonate with solar-interested consumers.
- Search engine optimization (SEO): Writing meta tags, filling pages with useful content, planning keywords, and developing linking strategies to generate organic traffic.
- Social media marketing: Communicating with your prospects through LinkedIn, Instagram, or TikTok to build brand reputation and drive traffic.
- Email marketing: Sending chains of personalized emails to build trust and convert recipients into buyers.
Lead PPC: Pay-Per-Click Ads for Google & Meta Networks
We start off with Lead PPC, a company that has been generating focused on franchise solar leads since 2014. The company partnered with over 300 brands, delivering them 500,000+ leads, each at an average price of $32.
Lead PPC focuses on pay-per-click (PPC) ads for:
- Google: Search and shopping ads that appear before organic search results and display ads that pop up in sidebars of Google Display Network websites.
- Meta: Images and videos that promote your service via Instagram/Facebook stories and posts.
Avalaunch Media: Solar Lead Generation, from Billboards to PPC
With over 20 years of experience, Avalaunch Media stands out as one of the most reliable solar lead generation companies in the US. It handles radio, TV, billboard, social media, YouTube, PPC, and many other types of advertising.
One of the most prominent Avalaunch Media cases was with Lendino. It’s a business funding website whose year-over-year keyword traffic increased by 7.12 times, and the cost per lead decreased by 117%.
Blue Corona: Google Partner Offering Flexible Services
Blue Corona is a large-scale ad agency that partners with enterprises, including Google and Microsoft Advertising. The company’s services span SEO, email marketing, social media advertising, and paid media management – all of which can be explored in detail by scheduling a call.
Blue Corona enhances its diversity by offering service suites tailored to franchises, multi-location brands, and single-location businesses.
Boomsourcing: Harness the Power of AI & Professional Advertisers
With a proven track record of 2,000 campaign runs resulting in $500 million in net new revenue, Boomsourcing is among the most trusted solar lead generation organizations.
Besides offering customized campaigns, Boomsourcing leverages AI to engage leads at a deeper level and increase their conversion likelihood. For the same purpose, the company provides lead nurturing services, alongside conversion rate optimization (CRO), which eliminates friction points on your website.
Hook Agency: Solar Lead Generation Through SEO, Ads, & UX Enhancement
Although Hook Agency is a Google-certified expert in home service leads, with over 150 five-star Google reviews, it also excels at generating solar customers.
Here are the pricing plans:
Thrive: Combine SEO, CRO, & PPC for Solar Lead Generation
Thrive is a team of digital marketing experts that helps businesses by coordinating the best SEO, CRO, and PPC practices to build a pipeline that generates solar leads like no other tool.
As evidence, Thrive regularly publishes case studies, such as the one for Nationwide Construction. It’s a home service provider whose online leads skyrocketed by 800% and conversion rate by 640% upon partnering with Thrive.
WebFX: 20% Higher ROI Starting at $3,000/Month
WebFX is a tech-enabled marketing provider that creates custom strategies based on clients’ goals. Throughout its 28-year journey, the platform has worked with clients such as Subway, Wrangler, and Fujifilm. Now, WebFX is poised to leverage its expertise in solar lead generation through SEO and PPC, starting at $3,000/month.
WebFX services result in:
- 16% more leads
- 20% higher ROI
- 14% more closed sales
Abstrakt: Search Engine Optimization From Top to Bottom
Abstrakt is an award-winning business growth agency that streamlines solar lead generation by fostering close collaboration between executives and its marketing team.
At Abstrakt, you can order these SEO services:
- Competitor research
- Sitemap creation
- Web design and copy for conversions
- Website maintenance
- Technical SEO
- Monthly Content
- SEO management
Disruptive Advertising: Outstanding Marketing for Exceptional Candidates
When it comes to client orientation, few companies rival Disruptive Advertising. It caters solely to those solar brands it believes in, rewarding them with a free business strategy created within the first 30 days of partnership.
Disruptive Advertising specializes in:
- Google ads
- Social media ads
- SEO
Likewise, Disruptive Advertising carries out retargeting across all channels, shifting your content focus from, for instance, residential to business leads.
Choosing a Perfect Solar Lead Generation Tool for Your Business
Solar lead generation companies are very diverse, so you have every chance to find one that generates exactly the leads you need at your target price and quality. Likewise, some leadgen companies may take the role of agencies, becoming a fully-fledged marketing department for your business.
You, in turn, should analyze your business to determine which of these you can leverage most effectively. And then, once the lead pipeline starts flowing, track your results and see if and where you can improve.
